conversion rate optimisation brisbane
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brisbane seo professionals, backed by marketing expertise.
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what is conversion rate optimisation?
Search Engine Optimisation (SEO) is a broad umbrella term of a number of practices designed to increase website rankings in Search Engines. As it is a broad term, components that make up SEO are often different from agency to agency, but there are two sides to the SEO coin, Internal (On-Site) & External (Off-Site), each with their own branches.
here’s how amarise does search engine optimisation...
initial seo audit
Check everything...
Before we commence, we perform a comprehensive check of the website and any existing SEO efforts.
internal: technical seo
Up-to-date standards compliant coding
While front-end code doesn’t often change, updates are often by and large, meaning the entire coding language is turned on its head. This brings dramatic updates that offer increased speed and user experience, leading to a preference by Search Engines to adopt to the new standards. Some recent additions to front-end code include: Responsive Design (Mobile-First Search), Structured Data (more detailed business details and star ratings in organic Search) and the re-introduction of JavaScript.Speed improvements
Speed is a major factor in both how Search Engines rank a website as well as the user experience, which affects conversions. Removing whitespace (minifying), placing code in correct order and image optimisation are a number of speed improvement techniques we use.
internal: keywords & content
Discovery and application of best-use keywords
We believe Keyword research is our job, so we’ll never ask for a set list of keywords from a client. In addition, while we may be required to focus on a set number of keywords due to time constraints, we will not limit the reporting to just that set. We use a number of services in order to give us an unbiased group of well performing keywords.
Edits to existing content to increase performance for Keywords
When Amarise takes over SEO on a live website, the existing content often needs a little love. We’ll go over all pages (excluding existing articles) to see what needs improving.
external: opportunities
Existing Competitor Backlinks and broken links
Discovery of backlinks leading to competitor websites allows us to emulate the success of higher- ranking websites by matching their existing backlinks where possible. This essentially cancels out that particular backlink that provided benefit for the competitor.
Content Gap
Discovery of keywords for same/similar industry and competitor websites. Recommendation of new content addressing this Gap within the monthly report.
external: citations & trust backlinks
Citations
Citations are links on Directory websites, while they aren’t very powerful as far as backlinks are concerned, they can funnel in potential customers while having a small benefit to SEO.
Trust Links
Trust backlinks are a major aspect of SEO. The more links to a website, the more Google deems it trustworthy. Backlinking is performed using a number of tactics such as: Asking business associates for links, guest posting on suitably aligned websites, commenting and Testimonials where relevant.
setup & management of tools
Including: Search Console, Analytics (including Goals), Google My Business
reporting
Live Data*
Up-to-date data reporting translated into digestible graphs based on your key performance indicators (KPIs). *Unfortunately, not all aspects are live, such as Keyword Tracking, but instead are updated frequently.
Monthly written report, which includes:
- What we’ve done in the past month
- What’s worked & what hasn’t & why
- Our recommendation for the following month/s
- New content ideas
search engine optimisation
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